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Customer data is stored in accordance with czech law and General EU Regulation 2016/679 on the Protection of Personal Data and Amendments to Certain Acts, by the Dopravní podnik města Brna, a.s. for the purpose of using services of this portal.

Dopravní podnik města Brna, a.s. is a registered personal data administrator, entity reg. No.: 00003558, and all data obtained from data subjects under their registration is used for the purposes of operating the e-shop of DPMB services as in particular in connection with the provision of transport services and the conclusion of transport contracts. Customer is always informed and asked for additional consent in the case his personal data were to be transmitted to a third party in connection with some services offered (for example, by electronically submitting a grant application to the city of Brno).

One exception is KORDIS JMK, as, which is also registered personal data administrator, entity reg. No.: 00031969. As the coordinator of transportation services within the IDS JMK, this company operates the unified user database of the owners of electronic public transport tickets, which is necessary for verifying the performance of the transport contract and for the performance of transport inspections. KORDIS JMK, a.s. is entitled to transmit data about purchased tickets and the personal data necessary for verifying their validity to the carriers and accredited inspection bodies, as well as to the entities certifying entitlement to the discounts provided upon submission of IDS JMK. These entities are not able to view the entire database, they are only allowed to read the details of a particular customer on presentation of the ticket carrier or after providing the name, surname and date of birth. Customer's personal data (stored according to this paragraph) will be deleted after five years from the termination of the contractual relationship.

The personal data of customers is fully protected against misuse.

Third-party employees can also gain access to customer personal data for better accessibility of verification places. It will happen only on a contractual basis between the DPMB and the third party, where all the necessary elements to safeguard personal data will be covered. Currently, Jiří Mahen Library in Brno is such a contracting entity and offers customer verification on part of its branches.